Archive for January, 2012

Twitter for Recruiting

Friday, January 27th, 2012

In the past few years, Twitter has become a major force in social media. As opposed to Instant Messaging and e-mail which direct their message to a relatively small audience, tweets can reach a vast range of people instantly. Twitter is not just for the young; it has reached a wide audience of various ages. So, tweeting about a new job opening can work for any career level.

If you’re new to the Twittersphere, here’s a few basic tips. Starting a Twitter account is as easy as logging on to www.twitter.com and filling out the form. But that won’t get you followers. For that, go to search.twitter.com and search on basic terms like #job, #employment, or one of the more popular Twitter abbreviations, #NAJ (Need a Job). You’ll get hundreds of potential contacts. Take the time to read the comments and re-tweet the ones you like. Twitter recommends using this method to help you find your own voice. You’ve only got 140 characters for each tweet, so keep it short and use abbreviations whenever you can. Also, use sites like www.tinyurl.com or www.bitly.com to create abbreviated URLs. Use hash tags (as in the search words above) to have your posts included in jobseeker searches (No special trick: just add the hash or pound symbol right before a key word). Integrate your Twitter account with Facebook to reach more people, and be sure to have a strong company website that lists the available openings as soon as you tweet them.

By its nature, Twitter is a quick and breezy environment. It is a good idea to focus your Twitter account on open jobs. Sure, you can send the occasional tweet about an upcoming job fair or trade show, but if people know to look to your tweets for new jobs, they will follow you and respond to your messages. If you have an RSS feed, you can use www.twitterfeed.com  to automatically send tweets from the RSS. This free service saves you from manually tweeting all day. It will also send the links so that your applicants leave Twitter and go directly to your application site. Twitterfeed doesn’t have a tracking component, so be sure to include a question about how applicants found you on your target site. However, if you get Twitterfeed or another service, don’t just let the computer do all the work. Twitter is a 2-way conversation, and you’ll make a lot of new friends (read: new applicants) if you’re willing to tweet back and forth with them. Use the @ handles (as in @keitholbermann) to make your tweets more personable and attract their attention.

Twitter is an exciting tool for communication and recruiting. Take some time to get to know it and it will help you find the best candidates. Then you’ll go away singing “Ah, Tweet Mystery of Life, at last I’ve found you”! -Thomas Cunniffe

 

Hottest Recruiting Niches for 2012

Monday, January 16th, 2012

With the coming of the New Year, the prognosticators of the recruiting field have peered into their crystal balls and have announced their predictions for the hottest hiring trends of 2012. Some of the predictions are—well, predictable—while others may offer surprises. Because job availability varies by region, the results are not listed in any particular order.

Health care remains a strong, growing force for job creation and growth. Virtually every branch of this field seems to grow, from medical records and nurse’s aides all the way up to doctors and surgeons. Most of this is due to the implementation of President Obama’s Health Care bill, but experts say that the retirement of Baby Boomers will strike the upper echelons of health care, with new doctors needed for rural areas and small practices.

High-tech continues to grow, especially in the field of cloud computing. The sales and marketing elements of cloud computing have shown a tremendous jump in available positions over the last quarter. Because of the expertise needed, these positions may be very difficult to fill, but the demand is expected to increase. However, it is projected that Management Analyst positions may be easier to fill as there are plenty of qualified candidates in the work force. Outside of cloud computing, demand for system developers and project managers continues to climb.

The demand for accountants is expected to rise in 2012. This appears to be especially true in the New York City area where demand seems to be outweighing supply. Wanted Analytics reports a 25% increase in openings during the fourth quarter of 2011 than in the same period in 2010. Cost accountants may be easier to place because of their transferable skill sets, but tax accountants are also needed. This field may be highly competitive for recruiting companies as they work to fill the available positions.

The field of Industrial Engineering is showing tremendous growth, especially in Los Angeles, Houston, Chicago, Boston and Detroit. The jobs in Houston are proving hard to fill as the local talent pool of industrial engineers covers a mere .17% of the total workforce. To fill the positions, recruiters may want to tap into the talent pools in places like Houma, Louisiana and Palm Bay, Florida, where studies show a greater percentage of industrial engineers.

Finally, manufacturing and production are starting to grow. In Wanted Analytics’ recent report, most of the major sub-categories—including machinists, front-line supervisors, printing machine operators, and assemblers—all made significant upturns in the past 90 days. Welders were the only category that went down (by 16%), but the demand for dressmakers and tailors shot up 313%! The talent pool for these jobs varies widely by city. Wanted Analytics reports that Chicago has a rich talent pool for these positions, but recruiters filling the same jobs in Minneapolis could find the task much more challenging.

As the economy and job markets slowly improve, all indications show that the above industries are the most in-demand. However, only time will tell. You can check back with us next year and see how the predictions held up.